promote verb

1 encourage sth

ADV. strongly The idea of equal opportunities was strongly promoted by many Labour MPs. | actively, directly | indirectly | deliberately, intentionally They claimed that the authorities had deliberately promoted and condoned the violence.

VERB + PROMOTE aim to, seek to, try to | help (to) Basketball stars from the United States have helped promote the sport in Italy and Spain. | be designed to measures designed to promote economic growth | be likely to | serve to, tend to Bonus payments to staff serve to promote commitment to the company.

PREP. through Young people's awareness of agricultural issues is promoted through publicity material.

PHRASES be aimed at promoting sth, be widely promoted, a campaign/scheme to promote sth, efforts/measures to promote sth

2 advertise sth

ADV. aggressively, heavily The new products have been very heavily promoted. | widely

PREP. as The town is now being promoted as a holiday destination. | through The company's products have been promoted mainly through advertising in newspapers.